‘Beauty has power’; so why not enhance it. Today’s generation is more aware and conscious of their looks and indulges in regular makeup and skincare routines. This can be witnessed from a drastic, social media flooding by budding bloggers and makeup artists. Consequentially, makeup Industry has become a global phenomenon and taken the world by a storm, subjugating women and men to their absolute charm and hypnotizing their senses with their alluring products. India, matching steps with the world has acquired this tasteful tradition too.
In this digital age and boom of e-commerce platforms, people wish their beauty products to be offered online as well. A lot of factors have been responsible for this growing preference; convenience, wide range of product availability, better offers, easy payments, returns,
What is the best online website to buy beauty products in India?
Considering that both Nykaa and Purplle cater to the same industry and target the same demographic, choosing the best can be evaluated on the basis of customer preference and statistics.
User Preference
When it comes to people’s choice, Nykaa has a greater
Statistics
Facts say that in terms of incoming traffic and annual revenue, Nykaa upholds a greater position. Currently, more and more people visit Nykaa, which has gradually set the bar. Additionally, in the last fiscal year, Nykaa generated a much higher revenue than the latter in comparison.
Product Range
Even though both the portals offer a wide range, ranging from low end to high end, Indian as well as international brands, Nykaa offers a broader and much more comprehensive listing.
Value for Money
Nykaa offers a larger number of offers and discounts on its products in comparison to Purplle, making it a much more feasible option to shop from.
Advantages of shopping on the Nykaa website
Nykaa, as we know, is not just a platform selling beauty products, overtime it has transformed into a much better version of itself, easily listing itself amongst the best beauty product websites in India.
Product Authenticity and Quality
They claim to offer genuine products bought directly from the manufacturers or authorized distributors, thereby, ensuring that the finest quality of product reaches you.
Product Range
The magnitude of the range offered can be judged from the fact that Nykaa offers more than 850 brands and one lakh products in one place. They provide products under the category of makeup, skin, hair, mom and baby products, wellness products, products just for men, appliances for massage, skincare and hair removal and styling, and fragrances. For makeup, brands ranging from Lakme, Wet n Wild, Maybelline, to Huda Beauty, Revolution,
Prices, offers, rewards and discounts
Nykaa offers great deals and discounts year-round. They also have daily deals where you can pick from deals of the day to reap maximum benefits. Additionally, every purchase earns you points which can be redeemed on the next purchase. Compare the prices of your favorite products on other portals as well before ordering.
Convenience
Payments
There are a variety of payment modes available to pay from, for user’s convenience, ranging from COD to credit and debit cards, net banking, e-wallets and much more. Moreover, all your transactions will be safe and secure through their network.
Beauty guide
To help users choose the products best suited for them and to use them to create magical looks, Nykaa has its own digital magazine, virtual makeover tool, youtube channel and beauty guides, where experienced professionals voice their opinions to guide you out.
Delivery, exchange and return provisions
Nykaa offers very flexible service to help customers return and exchange products which do not match their expectations. For that, they have their easy returns policy and efficient customer service.
Nykaa TV
This is an innovative offering by Nykaa where they provide classes by experts and vloggers to up your game in the makeup division.
New features
Nykaa has recently broadened their portfolio and apart from makeup, wellness and skincare products they are also offerings fashion wear (contemporary as well as ethnic), bags, jewelry, accessories, lingerie, nightwear, shapewear, swimwear and much more.
Nykaa’s own line
Apart from products of other brands, Nykaa has its own line of makeup products ranging from lipsticks, primers, nail polish to eye shadow palettes and much more. In this sphere, they have steadily gained the faith and hearts of the consumers.
Nykaa Reviews
One of the greatest advantages of buying from online portals like Nykaa is that you get to see customer reviews of products that you desire and base your decision accordingly.
Disadvantages of shopping on Nykaa website
Color and shade discrepancy
This is one of the basic discrepancies with any online portal and not just Nykaa, the shade on display picture of a product comes out of a different hue than the one ordered. This can be attributed to the fact that the shade in the picture appears different due to light and camera effects and editing and hence what you receive is something which is captured differently.
Feel of the product
Since you can’t touch the product or see it with your naked eye, checking it online and buying at times does not stand up to your expectations, that is the case with products on Nykaa at times as well.
Delays and cancellations
In certain scenarios, customers have faced inconvenience in the delivery and cancellation of products ordered.
Advantages of shopping on Purplle website
Product Authenticity and Quality
Purrple has been older in the field than Nykaa and claims of the complete authenticity of its products. They say they buy it directly from manufacturers and authorized distributors.
Product Range
They offer a diverse range of a number of brands and products on their portal. The range is categorized into eye makeup, face makeup, lip makeup,
Prices, offers and discounts
Purplle offers a fair range of discounts and deals on its products regularly. So keep checking them whenever you need to order your favorite products.
Payments
Beauty Magazine
Under this section of their website, they offer a plethora of services which include buying guides, video tutorials by bloggers, makeup looks, beauty routines to follow and beauty assistant to provide you with personalized recommendations and hassle-free shopping experience.
Delivery, exchange and return provisions
They ensure smooth operations of their delivery process.
Purplle Reviews
Helpful reviews for every product by fellow customers enable you to decide on the desired product much more quickly.
Disadvantages of shopping on Purplle website
Color and shade discrepancy
There have been instances where the color and shade of the product ordered has not matched that of the received product.
Feel of the product
Not being able to see and touch the product in person makes as one big disadvantage of shopping online. Especially, makeup products that need to be tried to check if the chosen color suits your skin tone or not.
Authenticity
There have been instances where Purplle has been accused of not providing genuine products.
Delivery Service: Based on customer reviews, on certain occasions, they have found unwanted delays in the delivery of their products.
Final Comparison of Nykaa and Purplle (Nykaa vs Purplle)
We have compared the two websites on these basic parameters to help you choose better
Range
The key testing parameter of any brand is the key service they offer, in this context, Nykaa offers more beauty brands and products than
Authenticity
Based on unanimous reviews, it has been observed that Nykaa offers more genuine products than Purplle and has greater credibility.
Offers
Even though both the brands offer their fair share of attractive deals. Nykaa, as compared to Purplle, offers better deals, discounts and offers on a regular basis.
Customer Reviews
The one factor that makes all the difference. The general consensus is that more people have tried Nykaa than
FAQ about Nykaa
1. Is Nykaa an Indian brand?
Nykaa is a Mumbai based brand, selling cosmetics, wellness products and more since 2012.
2. Are Nykaa products authentic?
Nykaa claims that its products are genuine and authentic. They say that they do not accept any grey market products and buy their inventory only from the brand or authorized distributors of the brand.
3. Who is the founder of Nykaa?
Nykaa was founded by Falguni Nayar, a former managing Director Of Kotak Mahindra Capital Company.
4. Are Nykaa products available offline?
Nykaa products are available offline in its two categories of stores namely; Nykaa Luxe and Nykaa on-trend. So far 41 offline stores ensure Nykaa’s offline presence across India.
5. What is the meaning of Nykaa?
The brand name ‘Nykaa’ has been derived from the Sanskrit word ‘Nayaka’, which means an actress or someone in the spotlight. They have chosen it to make every female feel like one, to celebrate the star in her and discover her own personal style through them.
FAQ about Purplle
1. Is Purplle an Indian brand?
2. Are Purplle products authentic?
At their website, they claim to assure its consumers that all Purplle products are 100% genuine and authentic. They say they do not accept any grey market products and buy their inventory only from authorized distributors of the brand or directly from the manufacturers.
3. Who is the founder of
4. Are Purplle products available offline?
Conclusion
Nykaa has adhered to the theory of ‘survival of the fittest’. They have followed the industry trends, evaluated what today’s customer wants and brought in the right brands and products at the right time. Thus, observing the mentioned factors, weighing the pros and cons of the two brands and taking various statistical factors into consideration, we can clearly deduce that even though Purplle started its race first in this sector, Nykaa caught up soon and is leading the aforesaid race in the market to become the best site to buy makeup in India.
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